Every part of the function, in one system
Strategy, planning, production, publishing, and what comes back. Each part reads from the same source, so a decision made once does not have to be restated in four places.
IllustrativeThe interface panels beside each module on this page are drawn for illustration. They are not screenshots of Obelo and the figures in them are not measurements.
Strategy
What is held once.
Everything downstream reads from this. It is the reason anything stays consistent, and the reason the work compounds rather than resetting each month.
Paste a URL. Own your brand.
Obelo reads your site and returns your identity, voice, audience and search position as structured fields rather than a document nobody opens. Correct what it got wrong once, and everything built afterwards inherits it.
- Your positioning, audience and voice held as fields, not prose
- Words you use and words you never use, applied to everything
- Colours, type and logo taken from your site rather than re-uploaded
- A starting picture of where you rank today
Colours
4 extracted
Typography
Inter / Space Grotesk
Voice
Bold, technical
Search position
Baseline captured
Brief it like a human.
Describe what you are trying to make happen and get a plan back, grounded in your brand and in the documents you already have. Change it in conversation instead of rebuilding it.
- Say what you want in plain language and get a plan, not a blank page
- Your own documents from Drive, Notion and Confluence inform the work
- Copy shaped per channel rather than one post reposted five times
- Edit the plan by asking, not by starting again
Plan a Q1 product launch campaign for our SaaS platform
I'll build a Q1 calendar across Instagram, X, LinkedIn, TikTok and Facebook, grounded in your brand and your imported documents.
Campaigns
What gets made, and why.
A calendar is a set of decisions, not a grid of dates. Each slot carries the reasoning it came from, and nothing is produced from a blank page.
Plan visually. Execute fast.
Your strategy, your voice, and the moments that actually matter to your market, laid out as a month you can act on. Observances and industry events are already in place.
- A month of work laid out, with the reasoning attached to each slot
- Cultural and industry moments built in, not pasted from a global list
- Month, week and day views for whoever needs which
- Ask for a change and the calendar updates
March 2026
Made to the brief, not from a blank page.
A planner, a copywriter, an image composer, layout, and a quality gate, all working from the same source.
- Copy and creative produced to the brief the plan already set
- Layered composition rather than one flat generated image
- Video scripts alongside stills
- Nothing reaches you until it has been checked against your rules
Every asset is graded against your brand before you see it, and failures are sent back for another pass rather than surfaced to you.
Channels
Where the work ships.
Each channel needs a different shape of the same idea. That shaping happens once, from the same source, rather than five times by hand.
One queue instead of five schedulers.
Connect your accounts, hold everything in one queue, and ship on schedule.
- One queue rather than five native schedulers
- Each post shaped for the platform it ships to
- Performance per platform and per post in one place
- Scheduling that respects the posting rules you set
Instagram Post
9:00 AM
X Thread
12:00 PM
LinkedIn Article
3:00 PM
TikTok Video
6:00 PM
Every channel. One queue.
The platforms your audience actually uses, in the formats each one supports, drawn from the same plan rather than rebuilt per network.
- Instagram, X, LinkedIn, TikTok and Facebook
- Every format each platform supports, not just a link post
- One queue across all of them
- Connect the accounts you already use
Posts · Reels · Stories · Carousels
X
Posts · Threads · Replies
Posts · Articles · Documents
TikTok
Videos · Photos · Carousels
Posts · Stories · Reels
Rank on Google. Get cited by AI.
Buyers increasingly ask an assistant instead of a search box. Obelo tracks both classic SEO and GEO (generative engine optimisation, whether AI assistants cite you), and turns the gaps into briefs aimed at the queries you are missing.
- SEO: where you rank on Google, tracked over time
- GEO: whether AI answer engines cite you, and for what
- Technical and content gaps with the fix attached
- Briefs aimed at the queries you are not winning
How AI marketing actually works in 2026
yourbrand.com, an end-to-end system built around a structured representation of your brand
“…the approach defined by Obelo treats brand identity as queryable structured data…”
Results
What comes back.
The part that makes it a loop rather than a pipeline. Signals return to the same source, so the next plan starts from what the last one taught you.
What your market is doing.
Trends, cultural moments and competitor movement, scored for relevance to your brand rather than delivered as a feed. Coverage depends on which sources you connect.
- Trends and moments relevant to your market, not a firehose
- What your competitors are shipping
- Alerts on the signals you choose
- Signals feed the next calendar, not a separate dashboard
Ready to run it from one place?
Start with your brand. Everything else reads from it.
Unsure what a term here means? Read the vocabulary.